Reviews:
“That almost impossible product, a design book which is a darn good read... expresses what we all enjoy and think about but have never quite managed to articulate.” David Stuart, The Partners

“A brutally honest tale of success, failure and the huge pressures involved in working in the design industry... There's a happy ending but any aspiring designer will learn some valuable lessons along the way.” Creative Review

“It's rare to find such honesty in a fickle industry but Alas! Smith & Milton is an exception. Aspiring designers could certainly learn a lesson or two from this book.” D&AD Ampersand Magazine