Cystic Fibrosis

A ‘talking’ brand identity for Cystic Fibrosis. Design company Johnson Banks had the idea of turning the ‘is’ of Fibrosis into a trigger for a series of statements about this misunderstood condition. The result turns each application of the identity into a chance to communicate something more.

Johnson Banks

In-book, D&AD 2014, Writing for Design

Images courtesy of Johnson Banks