Zhuck (жук) is an innovative new app for Russia. Developed for a leading Russian bank, Bank24.ru, Zhuck focuses on three main areas; profit & loss, invoices & payments and partners. Zhuck was created specifically to cater to disillusioned entrepreneurs, accountants, managers and investors who want a closer control of their business – a better understanding of the day to day goings on – without getting caught up or slowed down by the bureaucratic Russian banking system. However, unlike many banking/productivity/financial apps out there, Zhuck jokes, provokes and occasionally insults the user, cajoling them into action, making ‘doing nothing’ seem like the difficult option.