I've written an article on brand storytelling for the latest edition of Creative Review. You can read the whole thing here.
It's partly a follow-up to this blog post I wrote in 2013, which looked in detail at the 'Story of TSB' ad that was running at the time, and ended with me writing 'The brand story of Chicken Licken', among others.
That in turn was followed up by an interview I did for Martin Lee at Acacia Avenue in 2014, covering the good and bad aspects of brand storytelling.
This blog post exists mainly to point you to other blog posts, like a blogging version of a choose-your-own-adventure tale. Which reminds me of one more link.