Read me writing about Read Me

I’ve written a review of Read Me: 10 Lessons for Writing Great Copyin this month’s Creative Review. You can read it here if you’re a subscriber or buy a print copy.

The book is by Roger Horberry and Gyles Lingwood and is a smart overview of writing for advertising and design (which, as the authors argue, could be better described as ‘brandwriting’). For anyone starting out, I think it’s the best practical primer out there. And for anyone more established, it’s worth buying for the many examples it includes – indeed, it would be nice to see an extended version consisting purely of examples and lots more of them. Even in the days of blogs and online archives, it’s useful to have a physical book that you can dip into for inspiration and reference. 

The book is available from, among other places, Best Little Bookshop(a UK-based alternative to Amazon).