Dear World... Yours, Cambridge

It was a great pleasure to be involved in this University of Cambridge campaign with johnson banks.

The campaign celebrates and amplifies the two-way relationship between Cambridge and the world, using a letter-writing framing device to host all manner of visual and verbal content.

The sheer richness of material inside an institution like Cambridge makes it an especially interesting one to write.     

You can read the full background in three parts on the johnson banks blog.

The campaign

The launch and film

The posters (a few examples below)