Interview in Lecture in Progress

I've been interviewed on the new Lecture in Progress site, talking about how I got started, building a writing ecosystem and other things. You can read it here. 

On the same site, I've contributed a short piece about side projects, which I don't really like calling side projects. 

Lecture in Progress is a new initiative by the people behind It's Nice That, gathering together practical insight from people across the industry. Well worth checking out and supporting.

Beanz Meanz Blogz

beanz.jpg

The Asbury & Asbury store cupboard has just got more interesting with the addition of this limited edition tin of beans, signed by Maurice Drake, who penned the best slogan of all time 50 years ago.

I wrote about the slogan for the Creative Review 'Top 20 slogans' issue in 2011. What I said then was:

Beanz Meanz Heinz. The classic brief – associate our name with the generic product. The prosaic answer would be ‘Think beans. Think Heinz.’ This is the poetic answer – a brilliant piece of wordplay rooted in the brand name.

I feel like I could write another 50,000 words about what a good line it is. Not sure there's a better result for a copywriter than having the client put on an exhibition in your honour 50 years later. 

Incidentally, I also like the way they handled the apostrophe after Beanz in the copy.

Thanks to Russell Davies for the unexpected gift – even more welcome as it comes from someone who knows his beans

The Language of Design

A brief post to point you to an interview I did with Communication Arts, touching on writing, design, tennis (?), Disappointments Diary, A6 Notebook, Pentone, tone of voice, social media, Smile in the Mind, ideas, New York Times, poetry, Corpoetics, chatbots and 'about us' pages. 

Here is the interview.