Beanz Meanz Blogz


The Asbury & Asbury store cupboard has just got more interesting with the addition of this limited edition tin of beans, signed by Maurice Drake, who penned the best slogan of all time 50 years ago.

I wrote about the slogan for the Creative Review 'Top 20 slogans' issue in 2011. What I said then was:

Beanz Meanz Heinz. The classic brief – associate our name with the generic product. The prosaic answer would be ‘Think beans. Think Heinz.’ This is the poetic answer – a brilliant piece of wordplay rooted in the brand name.

I feel like I could write another 50,000 words about what a good line it is. Not sure there's a better result for a copywriter than having the client put on an exhibition in your honour 50 years later. 

Incidentally, I also like the way they handled the apostrophe after Beanz in the copy.

Thanks to Russell Davies for the unexpected gift – even more welcome as it comes from someone who knows his beans

The Language of Design

A brief post to point you to an interview I did with Communication Arts, touching on writing, design, tennis (?), Disappointments Diary, A6 Notebook, Pentone, tone of voice, social media, Smile in the Mind, ideas, New York Times, poetry, Corpoetics, chatbots and 'about us' pages. 

Here is the interview.

Make America Grumpy Again

A brief post to mark a milestone / millstone in our lives.

Last week the US edition of Perpetual Disappointments Diary officially came out with Chronicle. (This follows the UK edition being published by Pan Macmillan last year, which in turn followed us publishing it ourselves for several years independently.)

As expected, Chronicle have done a beautiful production job on the diary, with an especially nice cover stock, smart embossing, and a cool sheet of blue Monday stickers.

The diary includes some changes for the US market, including some more US-centric Notable Deaths (sorry Hovis Presley), some tweaked cultural references (Kestrel Super makes way for Sierra Nevada Hoptimum IPA), and some new proverbs, complete with US spellings.

March is an unconventional time to bring out a diary, but hopefully it’ll give it time to get into US stores before Christmas, by which time 50% of the current administration may be using it to write their prison memoirs.

On that note, we discovered this post by a Disappointments Diarist on Instagram:

If you're in the US, you can order the diary here.

And the UK edition continues to be available here.